Get Their Email Addresses
A good way to get a lurker to introduce himself is to offer a resource that can’t be accessed without an
email address. This could be a newsletter, a free online coaching video, a subscription, or anything else,
as long as it stands behind a wall where the key is contact information. Once that is given, use it to slowly
introduce subscribers to your work.
Give the Visitors Scheduling Options
People like to have options to schedule, reschedule, and cancel appointments at their convenience. One
way to provide convenience is an online calendar that clients can use for scheduling without your
involvement.
Show Off
Now is not the time to be bashful. When someone checks out your website, illustrate that your
knowledge is beyond stellar and absolutely vital to a successful life. Do this by having a small e-book to
offer, or perhaps record a video interview so that visitors can get an idea of who you are.
Help Visitors Spend Money
While it takes far more effort on your part, try to make a shopping cart available on your website. This
will allow visitors to hire you immediately. Once they learn more about you, they won’t be able to stay
away.
Respond to Best Questions from your Ideal Client
This would essentially be the Frequently Asked Questions area of your website. Presumably, a lot of
potential clients will have the same sorts of problems, so why not have a section that lists popular
questions and answers? This lets visitors to the website know that other people have had their
problems and that you know how to address those particular issues.
Call to discuss your website needs.
Cristina Moyle – Funky Media Agency 01752 270 413
