A well-designed, healthy website will attract a steady flow of new visitors who are motivated to find solutions to their problems and who are interested in your company’s solutions. By providing informative, relevant content and by making it easy for visitors to find what they need, you can encourage them to return to your site again and again.
You may be one of the many website owners who are uneasy about making changes to their website that could affect their ranking in search engine results pages (SERPs). You may be worried about “messing things up” or that you lack the technical skills to make the changes you need to make.
If you’re interested in SEO but don’t know where to start, you’re in the right place. This guide will show you practical ways to improve your website’s SEO without needing to hire an expensive consultant or have a deep understanding of the topic.
Why is SEO important?
Search engine optimization is important because it can help your website rank higher in search engine results pages (SERPs). Higher website ranking means more website visitors, and more website visitors typically means more customers or clients.
It’s important to remember that SEO is just one part of a broader digital marketing strategy. The goal of SEO is to help your website rank higher in SERPs; but, once visitors arrive at your website, it’s important to have a well-designed website that effectively converts visitors into customers or clients.
How to improve your website’s SEO
Here are five practical tips you can use to improve your website’s SEO:
1. Use keyword-rich titles and descriptions
Make sure your website’s titles and descriptions are keyword-rich and informative. Titles and descriptions are typically the first thing someone sees when they find your website in a search engine.
If your titles and descriptions are not well written or not keyword-rich, then people are less likely to click through to your website. Keep your titles under 60 characters and your descriptions under 160 characters.
2. Optimise your website’s images
Make sure your website’s images are optimized for SEO. This means that your images should have relevant, keyword-rich alt text.
Alt text is the text that appears in place of an image if the image does not load. It’s also the text that is read by search engine crawlers. So, if you want your images to help your website rank higher in SERPs, then you need to make sure your images have relevant, keyword-rich alt text.
3. Use keyword-rich titles and descriptions
Make sure your website’s titles and descriptions are keyword-rich and informative. Titles and descriptions are typically the first thing someone sees when they find your website in a search engine.
If your titles and descriptions are not well written or not keyword-rich, then people are less likely to click through to your website. Keep your titles under 60 characters and your descriptions under 160 characters.
4. Optimise your website’s images
Make sure your website’s images are optimized for SEO. This means that your images should have relevant, keyword-rich alt text.
Alt text is the text that appears in place of an image if the image does not load. It’s also the text that is read by search engine crawlers. So, if you want your images to help your website rank higher in SERPs, then you need to make sure your images have relevant, keyword-rich alt text.
5. Use keyword-rich titles and descriptions
Make sure your website’s titles and descriptions are keyword-rich and informative. Titles and descriptions are typically the first thing someone sees when they find your website in a search engine.
If your titles and descriptions are not well written or not keyword-rich, then people are less likely to click through to your website. Keep your titles under 60 characters and your descriptions under 160 characters.
6. Optimise your website’s images
Make sure your website’s images are optimized for SEO. This means that your images should have relevant, keyword-rich alt text.
Alt text is the text that appears in place of an image if the image does not load. It’s also the text that is read by search engine crawlers. So, if you want your images to help your website rank higher in SERPs, then you need to make sure your images have relevant, keyword-rich alt text.
7. Use keyword-rich titles and descriptions
Make sure your website’s titles and descriptions are keyword-rich and informative. Titles and descriptions are typically the first thing someone sees when they find your website in a search engine.
If your titles and descriptions are not well written or not keyword-rich, then people are less likely to click through to your website. Keep your titles under 60 characters and your descriptions under 160 characters.
8. Optimise your website’s images
Make sure your website’s images are optimized for SEO. This means that your images should have relevant, keyword-rich alt text.
Alt text is the text that appears in place of an image if the image does not load. It’s also the text that is read by search engine crawlers. So, if you want your images to help your website rank higher in SERPs, then you need to make sure your images have relevant, keyword-rich alt text.
9. Use keyword-rich titles and descriptions
Make sure your website’s titles and descriptions are keyword-rich and informative. Titles and descriptions are typically the first thing someone sees when they find your website in a search engine.
If your titles and descriptions are not well written or not keyword-rich, then people are less likely to click through to your website. Keep your titles under 60 characters and your descriptions under 160 characters.
10. Optimise your website’s images
Make sure your website’s images are optimised for SEO. This means that your images should have relevant, keyword-rich alt text.
Alt text is the text that appears in place of an image if the image does not load. It’s also the text that is read by search engine crawlers. So, if you want your images to help your website rank higher in SERPs, then you need to make sure your images have relevant, keyword-rich alt text.
To book a complimentary audit to see how your business looks online, fill in the form below, here at funky media we can improve your SEO for you or supply software that you can use to manage SEO yourself.