Installing brand confidence with AdSmart from Sky
Background
Established in 2011, Simon Kelman Plumbing & Heating Ltd is an Inverness based Plumbing & Heating Company covering the Highlands.
Objectives
The objective was to build brand awareness and generate interest in finance options for new boiler installations, using the Ad to drive traffic to their website or encourage direct enquiries to the office.
Targeting
Simon Kelman initially targeted 29,873 Homeowners across the Highlands and Moray, using local authority targeting. In a follow up campaign, the targeting focused on the Highland region only, using the results of the first campaign to target more effectively.
Top Line Results
- +40% increase in financial packages for new boiler installations
- +60% increase in bathroom renovations and general plumbing
Client Quote
“From the moment our first Ad went live our phone didn’t stop ringing and the results encouraged us to run a second campaign. It has definitely increased our brand awareness, with people seeing us on TV and then seeing our vans about town and we are really pleased with the number of enquiries for boiler installations as well as bathroom renovations. We have never been so busy. It really has been incredible.”
Simon Kelman, Managing Director
