Targeting Homeowners and Families using the power of AdSmart
Background
UK insurance provider More Than used AdSmart as part of a wider cross platform campaign to target potential customers and promote their home insurance product.
Objectives
To demonstrate More Than are “more than” just another insurer – they are consumers’ trusted ally in their time of greatest need; going the extra mile, making sure the things and people customers love are safe, and plans are in place if the worst happens.
Top Line Results
60% of respondents more likely to mention More Than when asked which insurance companies they could think of.
The campaign successfully drove positivity towards the brand, with +16% more likely to agree that they felt positive about More Than.
2% took about a policy with More Than as a result of seeing the advert.
