Targeting Homeowners using the power of AdSmart
Background
Nationwide Estate Agents Your Move used AdSmart as part of a wider media campaign to promote their business to prospective clients, raising awareness of their local expertise and branches.
Your Move have 285 branches across the country, helping customers through every stage of the process of buying, selling or renting properties.
Objectives
To grow awareness of Your Move
Drive Your Move appointments (primarily valuations)
Top Line Results
- 41% of respondents had a positive brand view of Your Move
- 37% more likely to consider using your move after seeing the Sky Adsmart activity
- Of those who recall seeing the ad, 6% took some type of action including looking up more information on the Your Move website
